A $100 discount just doesn’t hit like it used to. Once upon a time, it made sense to advertise a hundred off—it felt like a legit break. But now, with rates climbing higher and higher, you’d think the discounts would adjust too. Nah. Somehow, we’re still stuck at that same golden number: 100. It barely scratches the surface anymore. Still, a discount is a discount—and if there’s one thing we all love in this hobby, it’s saving a little extra for the next provider.
AIA just dropped a $100-off promo leading into Easter Sunday. It’s a familiar move—they’ve run similar deals before, and it applies across their whole roster. From what I saw, the promo was posted just yesterday, meaning clients have two days tops to take advantage of it (April 19th and 20th). Is that the shortest notice ever? Pretty much. But again, no one’s gonna complain too hard about getting a little break.
This particular discount takes a chunk off the booking fee, not the provider’s rate, which is actually appreciated—keeps the talent out of the math. But let's be honest: $100 isn’t doing a whole lot when you're staring down high-three-figure or four-figure rates. It’s a gesture more than a gamechanger.
My take? If you’re going to center a discount around Easter or 4/20 (which is gaining traction as a booking holiday in its own right), go big or go home. Make the discount $420—lean into the theme. If that’s too spicy, fine—just give us more off the booking fee. No one expects free labor, but showing some flexibility and loyalty to clients during tougher times can go a long way. In the end, it’s a win-win for both sides.
Anyway, no real complaints here. Just thoughts. If you’re booking, use that discount wisely. AIA has some real bangers on their roster right now—this might be a good time to finally make that dream date happen.
AIA just dropped a $100-off promo leading into Easter Sunday. It’s a familiar move—they’ve run similar deals before, and it applies across their whole roster. From what I saw, the promo was posted just yesterday, meaning clients have two days tops to take advantage of it (April 19th and 20th). Is that the shortest notice ever? Pretty much. But again, no one’s gonna complain too hard about getting a little break.This particular discount takes a chunk off the booking fee, not the provider’s rate, which is actually appreciated—keeps the talent out of the math. But let's be honest: $100 isn’t doing a whole lot when you're staring down high-three-figure or four-figure rates. It’s a gesture more than a gamechanger.
My take? If you’re going to center a discount around Easter or 4/20 (which is gaining traction as a booking holiday in its own right), go big or go home. Make the discount $420—lean into the theme. If that’s too spicy, fine—just give us more off the booking fee. No one expects free labor, but showing some flexibility and loyalty to clients during tougher times can go a long way. In the end, it’s a win-win for both sides.
Anyway, no real complaints here. Just thoughts. If you’re booking, use that discount wisely. AIA has some real bangers on their roster right now—this might be a good time to finally make that dream date happen.
