Toy giant Mattel has issued an apology after an unexpected blunder with their new Wicked movie-themed dolls. The packaging for these limited-edition dolls, inspired by characters from the upcoming film Wicked, accidentally directs buyers to an adult content site instead of the intended official movie page.
The error involves a misprinted URL on the boxes, which mistakenly links to www.wicked.com—a pornographic website offering cinematic adult content. The correct link for the film’s site is www.wickedmovie.com.
The dolls, featuring characters like Glinda, Elphaba, and Fiyero, have been available through major retailers like Amazon, Walmart, and Target since late September. However, shoppers soon noticed the NSFW website reference, sparking reactions on social media.
In response, Mattel released a statement acknowledging the mistake and urging consumers to obscure or discard the packaging if they’ve already purchased the dolls. The company expressed regret for the oversight and emphasized their commitment to fixing the error swiftly.
A CLASSIC mistake
The error involves a misprinted URL on the boxes, which mistakenly links to www.wicked.com—a pornographic website offering cinematic adult content. The correct link for the film’s site is www.wickedmovie.com.
The dolls, featuring characters like Glinda, Elphaba, and Fiyero, have been available through major retailers like Amazon, Walmart, and Target since late September. However, shoppers soon noticed the NSFW website reference, sparking reactions on social media.
In response, Mattel released a statement acknowledging the mistake and urging consumers to obscure or discard the packaging if they’ve already purchased the dolls. The company expressed regret for the oversight and emphasized their commitment to fixing the error swiftly.
A CLASSIC mistake
