Late last night, a friend of mine got an email from
Holly Hendrix herself. I don’t know what it is, but I always get a little giddy when a PS or EC personally responds instead of an automated reply. Anyway, he was kind enough to screenshot Holly’s rates, and after looking them over, I have to say—I’m indifferent.
I’m trying to be as unbiased and level-headed as possible when considering these rates because I’m genuinely unsure if Holly is worth the price tag.
From the screenshot, her rates are broken down into bullet points. Strangely, she still offers 30-minute sessions, which, in my opinion, aren’t really worth booking—but I guess having the option doesn’t hurt. Then there’s her hourly rate at $1,400. I actually don’t have an issue with this. I think $1,400 is a solid rate for Holly—neither average nor excessive.
In many ways, this hourly rate paints a broader picture. Holly hasn’t been in the industry as actively as before, and while she still holds recognition, her fame isn’t what it once was. Her hourly rate reflects that, making it a well-balanced price for those interested in booking her.
Now, where things get interesting is her 90-minute rate—$2,000. This is where I feel a bit staggered. I’m someone who typically books two-hour sessions over shorter ones, so jumping from $1,400 an hour to $2,000 for 90 minutes seems like a steep jump. Ideally, I would have expected it to be somewhere in the middle, maybe $1,700 or $1,800.
Then we get to the two-hour rate at $2,400. Again, this feels a bit high for a two-hour session. It’s almost more fitting for a 2.5 or even three-hour booking. I’m not saying Holly wouldn’t be worth it, but for some clients, this price point might require some consideration.
Looking at the full structure of her rates, I get the feeling Holly is encouraging three-hour bookings. For three hours, you’re paying $3,000, which breaks down to $1,000 an hour—making it the most reasonable option when compared to her shorter sessions.
Now, I could be overanalyzing this, and it might just sound like I’m complaining about rates. But that’s not the case. Any client with budget constraints would simply move on to a provider within their range. This is more about curiosity—whether Holly’s rates match the experience she offers.
I mentioned earlier that staying unbiased was key here. If you saw her
interview from July 2024, you’d understand why. That entire interview was incredible—it had me wanting to book Holly on the spot and throw all my money her way. But stepping back, looking at it from a strictly client perspective, these prices definitely give you something to think about.
