The Hefner legacy isn’t done with the adult industry. Marston Hefner, son of Playboy founder Hugh Hefner, is launching RM11—a no-limits adult content platform designed to challenge OnlyFans and the sanitized version of Playboy’s creator app.
Unlike Playboy’s hesitant comeback, RM11 fully embraces explicit content, offering 100% creative freedom to its creators. It brands models as “hosts” and subscribers as “guests,” creating a virtual luxury hotel experience where performers set their own rules.
No Censorship, No Limits—And a 90/10 Split
RM11 sets itself apart with zero content restrictions—a direct swipe at OnlyFans, which censors creators due to App Store regulations. “There are certain words you can’t even say,” Hefner told the Daily Mail. “We don’t have those restrictions. The creator is free to create—whether it’s art, a diary, an exercise routine, or hardcore sex.”
RM11 also boasts an industry-leading 90/10 revenue split, giving creators a significantly larger cut than OnlyFans’ 80/20 model.
“I wouldn’t have signed on to a company that didn’t believe in free speech, freedom to create, freedom for nudity, and freedom for sex,” Hefner stated.
The Playboy Feud: Marston vs. Cooper
RM11’s launch comes as Playboy returns to print after five years, with influencer Lori Harvey on the cover. However, Playboy still refuses to embrace explicit content, making it a shadow of its former self.
Hefner believes the future of adult content belongs to the creators, not corporations. “There’s no middleman between a creator’s vision and what they make,” he said, dismissing Playboy’s traditional publishing model.
Meanwhile, his younger brother, Cooper Hefner, attempted to buy Playboy for $100 million last year, hoping to restore its legacy. The offer was rejected, with Playboy’s parent company calling it an “undervaluation.”
Playboy’s Era Is Over—RM11 Represents the Future
Playboy once led the sexual revolution, but today, it’s a relic of the past. Marston Hefner isn’t looking to revive it—he’s building something new.
With RM11, the Playboy Mansion has gone digital—and this time, anything goes.
Check out RM11.
I think it’s going to be amazing, it’s always good with some competition.
